Jackie Candelas


Jackie is an experienced web designer and builder, and digital marketer. Her years of experience in the advertising world have given her an appreciation of how to craft compelling user experiences and convey them to a broad audience. Her technical experience and computer science studies enable her to apply those design and usability skills to the complexity of the mission-critical cloud-based application for which AVI is known, achieving high levels of user acceptance and productivity.



    • Lead UX designer for a cloud-based application for managing home health care service providers. Designed overall information architecture and all user interactions. Ensured compliance with ADA accessibility requirements. Worked with the software engineering team to guide the realization of her designs.


  • Digital marketing advisor to Hallmark’s PetDays and Baby’s Firsts apps and AVI’s internal product initiatives, including the Code Dx tool for analyzing the security of web-based applications.


Please visit Applied Visions at www.avi.com.


Previous Positions

    • Former Director of Digital DevelopmentĀ for The EGC Group, a major advertising agency. Responsible for several areas including: wireframing, mockups, designs, development and management of desktop and mobile web sites, social media strategy, Facebook application development, client training initiatives, CMS systems content solutions and custom development, reporting, development of e-banners and blogs.


  • Led web development and design for American Express Travel Services. Responsible for designing, implementing, and maintaining a variety of sites including americanexpressvacations.com, myaev.com, and travelimpressions.com.

Skills and Interests

Design & development: JQuery, Bootstrap,HTML5, CSS/CSS3, Adobe Suite, Google & Facebook APIs, WordPress, XML, PHP, responsive design, media queries

Digital marketing: SEO, Hubspot, SproutSocial, Hootsuite (+many other social tools), Google Analytics, Crazy Egg, Google AdWords, Sysomos, & Radian6

Interests: User experience design, interaction design, accessibility, usability testing

Latest Work

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Recent Updates

Website Redesigns: Important Questions to Ask


I like to think of a website as a vision board for your company. During the process, you will have many expectations of what a redesign could empower your business.. read more