Jackie is an experienced web designer and builder, and digital marketer. Her years of experience in the advertising world have given her an appreciation of how to craft compelling user experiences and convey them to a broad audience. Her technical experience and computer science studies enable her to apply those design and usability skills to the complexity of the mission-critical cloud-based application for which AVI is known, achieving high levels of user acceptance and productivity.
- Lead UX designer for a cloud-based application for managing home health care service providers. Designed overall information architecture and all user interactions. Ensured compliance with ADA accessibility requirements. Worked with the software engineering team to guide the realization of her designs.
- Digital marketing advisor to AVI’s internal product initiatives, including the Code Dx tool for analyzing the security of web-based applications.
Please visit Applied Visions at www.avi.com.
- Former Director of Digital Development for The EGC Group, a major advertising agency. Responsible for several areas including: wireframing, mockups, designs, development and management of desktop and mobile web sites, social media strategy, Facebook application development, client training initiatives, CMS systems content solutions and custom development, reporting, development of e-banners and blogs.
- Led web development and design for American Express Travel Services. Responsible for designing, implementing, and maintaining a variety of sites including americanexpressvacations.com, myaev.com, and travelimpressions.com.
B.A. in Journalism & Communications, Minor in Computer Science, St. Michael’s College, 2002
Coursework in Information Architecture and UX design, New York University, 2012-present
Skills and Interests
Digital marketing: SEO, Hootsuite, Google Analytics, Google Ad Words, Sysomos, Radian6
Interests: User experience design, interaction design, accessibility, usability testing